A new, long-awaited type of campaign has been shipped (pun intended). You can now run experiments on shipping pricing, threshold, descriptions, names, and structure.

Shipping experiments work through Custom Carriers Services, where a carrier service will be created instead of your existing shipping methods. These allow you to test different free shipping thresholds, experiment with descriptions, names and shipping tiers.

It's now possible to filter the campaign and report analytics by multiple dimensions including:

1. Visitor type

2. Device

3. Browser

4. OS

5. Geo-data

6. Goal value, goal products and Z-Score

7. UTM Parameters, Referrer and First entry page of the visitor

These allow you do drill down deeper in the data and learn how your variations perform across different segments of visitors.

When you apply filter - it will be reflected in the URL so you can share it with your colleagues to make sure you are looking at the same data.

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It's now possible to set up enter animation for widget elements to make them look more interactive as the widget appears and steps are switched. It's possible to configure both the delay and duration timing of the animation.

Another small improvement is the possibility to configure the animation duration for the widget's main enter animation.

You can now created purchase goals based on tags that are assigned to an order in Shopify. This is helpful if you want to isolate subscription or bundle orders (or any other orders that are created by some third-party app and which are using tags for distinguishing them).

You can also enable order tagging by Personizely based on the campaign variation that the visitor saw prior to placing an order. This is helpful for isolating orders that are attributed to a specific variation directly in Shopif

When previewing template campaign variations (campaigns that modify Shopify theme templates like product pages, collection pages, or article pages), you can now select which specific item to preview it on. A modal lets you search and select a specific product, collection, page, or article from your store - so you can see exactly how your template changes will look with real content before deploying.

Personizely now officially supports Shopify Hydrogen headless storefronts. Our new React package (@personizely/shopify-hydrogen) provides PersonizelyProvider component for easy integration, hooks for cart and checkout interception, and full compatibility with Hydrogen server-side rendering.

You can now add custom CSS and JavaScript at the campaign level, not just per variation. This is useful when you have code that should run across all variations (like tracking pixels or shared styles), while still being able to add variation-specific code when needed. Easily toggle between Campaign-level and Variation-level code in the editor.

Take control of your experiments with new statistical settings and a dedicated progress view:

• Experiment progress dashboard: See at a glance how much traffic has been collected, whether you have reached statistical significance, and if there is a winning variation

• Configurable MDE (Minimum Detectable Effect): Set the smallest lift you want to be able to detect

• Significance level: Choose your confidence threshold (80%, 90%, 95%, or 99%)

• Statistical power: Configure how certain you want to be that you

The cart progress widget now includes a visual progress bar component. Previously, cart progress only showed text messaging (e.g., "Add $20 more for free shipping"). Now you can add a progress bar that fills up as customers get closer to their goal, giving visitors a visual incentive to increase their cart value.

For Shopify stores, images uploaded in the widget builder are now stored directly on Shopify CDN instead of our servers. This means:

• Faster image loading for your visitors (served from Shopify global edge network)

• Automatic responsive images with proper breakpoints

• Native Shopify image transformations (resize, crop, format optimization)