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25 February 2026

You can now created purchase goals based on tags that are assigned to an order in Shopify. This is helpful if you want to isolate subscription or bundle orders (or any other orders that are created by some third-party app and which are using tags for distinguishing them).
You can also enable order tagging by Personizely based on the campaign variation that the visitor saw prior to placing an order. This is helpful for isolating orders that are attributed to a specific variation directly in Shopify.
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