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New features
App
25 February 2026
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It's now possible to filter the campaign and report analytics by multiple dimensions including:

  1. Visitor type

  2. Device

  3. Browser

  4. OS

  5. Geo-data

  6. Goal value, goal products and Z-Score

  7. UTM Parameters, Referrer and First entry page of the visitor

These allow you do drill down deeper in the data and learn how your variations perform across different segments of visitors.

When you apply filter - it will be reflected in the URL so you can share it with your colleagues to make sure you are looking at the same data.

Besides filtering it's now also possible to break down results by various dimensions like device/channel/country.

Contributors