We’ve restructured campaign types to simplify how you build and manage experiments and personalizations.

You now choose between two campaign types:

• Experiment – for A/B and multivariate testing

• Personalization – for dynamic content and targeting

Each type supports a flexible execution mode:

• URL split

• Price testing

• Content edits

• Template tests

• Theme-based changes

• Full-stack/API-powered logic

This allows for cleaner setup, clearer analytics, and easier management across your team.

This also opens up new personalization opportunities that weren't available previously, like product price personalization and template/theme personalizations.