Integrations New features
20 November 2023

For customers that are using other platforms than Shopify and Wix, tracking revenue goals and attributing them to widgets and campaigns can be tricky. It requires creating a custom goal and running a JS snippet on your conversion pages. Now with our updated GA4 integration, we can intercept these events and register them in Personizely as conversions with revenue. This happens by intercepting the purchase event that your site is sending to Google Analytics.

You can learn more about GA4's e-commerce measurements here.

Note: This is irrelevant for Shopify and Wix customers as the tracking happens automatically there, using webhooks.