Improved campaigns

With our latest update, we have introduced several enhancements to personalization and experiment campaigns.

Reusable campaign pages

You can now reuse pages across different campaigns, saving you time and effort in creating new pages from scratch.

Create goals from within the campaign editor

Creating 'click' and 'submit' goals has become much more convenient as you can directly do it from the campaign editor screen.

Reset campaign stats

We have added the ability to reset campaign statistics so that you can start from a clean slate once you're done testing the campaign.

Cloning campaigns

If you frequently use a specific campaign as a template, you can now easily clone it to create new campaigns with similar settings and configurations.

Campaign traffic allocation

You can now select traffic allocation for a campaign to only show it to a certain slice of your website's audience. This allows you to gradually roll up personalization or experiments.

Campaign live preview

Previewing variations on your live site has become hassle-free, providing a better understanding of how they will appear to your users without the need to simulate a specific target or random variation. Note that you still need at least one campaign to be active or scheduled for the preview to actually show up.

Campaign scheduling

Scheduling functionality was also added to campaigns so you can now plan and execute your campaigns more effectively.

Manually trigger personalization campaigns

Sometimes you might need the personalization campaign to trigger a bit later during a pageview, most of the time because the personalization variations targeting depends on a survey widget that the visitor has to submit first. This is why we now allow manually triggering a personalization using a widget automation or our JS SDK.

Draggable element editor box

It might be challenging editing some tricky-placed element one certain sites. For this we have added the possibility to drag the element editor box across the screen.

Expanded goal-tracking capabilities

We understand that every business has unique objectives, so we have expanded our goal-tracking options.

New goal types

Several new goal types were added:

1. Form submit - allowing you to track form submits on your site's pages

2. Scroll - allowing you to track how deep are your visitors scrolling on the site

3. Time spent - allowing you to track how much time are your visitors spending on the site

4. Event - allowing you to track events triggered via our JS SDK using the trackEvent method

Additionally have introduced the ability to specify the page for any goal type so that you can limit the page on which this goal will be tracked.

Default purchase goal

For integrations that require it (Shopify, Wix and GA4 for now), a default purchase goal is automatically created to simplify the setup process. Also, to prioritize specific goals within a campaign or widget, you can now select primary goals the primary goal for them. Moreover, you can select the which goals to mark as default so that they are automatically added each time your create a widget or campaign.

Improved Widgets A/B testing

Our widget testing capabilities have been significantly enhanced with this update. You can now create multiple experiments for a single widget while retaining historical statistics for accurate comparisons and insights. Additionally, experiment variations can be easily renamed for better organization and clarity. Once an experiment is stopped - you have the option to copy the winning variation onto you default widget variation.

To analyze the effectiveness of experiments, you can filter widget experiment statistics by specific goals. Furthermore, you have the flexibility to select the primary metric for an experiment, whether it's goal conversion rate, widget conversion rate, or revenue per visitor.

This change gives you the maximum flexibility to iterate on your widget ideas while retaining the original stats and analytics that you might historically need to make better decisions.

Widget enhancements

We have made several improvements to our widgets based on user feedback.

Reset campaign stats

If you need to reset your widget stats once you are done testing you now have the option to reset them.

Widget live preview

Previewing widgets on your live site has become hassle-free, providing a better understanding of how they will appear to your users without the need to simulate a specific target or random variation. Note that you still need at least one widget to be active or scheduled for the preview to actually show up.

Other improvements

To streamline your workflow, we have introduced the ability to sort element automation actions, allowing you to prioritize certain actions within forms and other element types that support automations.

Additionally, widget scheduling has been revamped so that you can conveniently schedule widgets from the same place where you activate them which is also consistent with how campaigns work.

We are continuously working on enhancing our platform and introducing new features to provide a seamless and efficient experience for our users. Stay tuned for more updates and improvements in the future!